The Thesis of Architecture is developed in three different courses in a period of 9 months. During the last part or course three the student must develop his thesis from conceptual planning and schematic development of architectural project developed in the Part II of the Thesis.
During the last course I have to produce a final design project, tangible and consistent that shows a competent level of resolution of all its parts, components of design, aspects of composition, spatial and sequences, programming, structure, tectonics, materiality, location and its relation to the context, codes. Also the laws and support systems should be incorporated in the project according to the intellectual premises developed in Part I and Part II of the thesis.
Title: The Architectural Rhetoric and the Religious Branding
Problem: We live in a highly commercialized era where religion, not being exempt, has been marketed as a product. The problem is that most Christian religions basically offer the same benefit to the consumer and are packaged but relatively distinct are essentially the same product.
Synthesis: It is essential to be marketed to remain competitive within the religious market. The only way to differentiate one from another Christian congregation is through the services they provide, which is its added value and symbols that designate. One way to accomplish this is through branding. Visual Persuasion through as part of the architecture is part of branding strategies then becomes a way to reach new consumers.
Objective: Besides linking corporate goals and the customer’s desire to represent your building with the mission, vision and theme of the company’s goal is to translate this into an active consumer experience and leaflet. That through the architecture tells a story.
Hypothetical Client: Concilio Misión Cristiana Fuentes de Agua Viva Inc. (Templo Fuentes de Agua Viva de Vega Baja) is chosen because although their doctrine is recognized and controversial lacks a branding that makes architectural highlight.
Conceptualization of the ”company” Mission, Vision and Theme :Water: From this term follows the idea of fluidity and making and multiply disciples (new religious consumers that promote the product) and also the promise that need are going to be sasiate . From this also arises the belief in Abundance and Prosperity. Heaven on Earth: Create a precinct or sanctuary where they have a notion of entering the same heaven on earth. It uses the idea of the New Jerusalem described in the Bible.
What my project intends? Heaven on Earth: Create a precinct or sanctuary where they have a notion of entering the same heaven on earth. It uses the idea of the New Jerusalem described in the Bible.
Where and why is the workplace set ?Concilio Misión Cristiana Fuentes de Agua Viva Inc. has several temples around Puerto Rico and the United States. However, the Temple of Vega Baja was chosen as the case study to be worked with . This site is located at the intersection of PR # 2 and Guárico Ave. Given that it’s getting a new temple on a site already established by the congregation of Fountain of Living Water, the selection was based on the potential that I saw: in terms of site accessibility, topography and immediate context. There 21,056.023 m² (5.2 acres) and 18058,761 and additional m² (4.4 acres). 39,114.784 where acquired , for a total m² (9.6 acres)
How is the conceptual approach presented solved ? Initially we interviewed pastors Where They Discussed the mission, vision and concepts define and characterize That as a congregation. It Attempts to use architecture as a narrative tool to create an experience for the active Engaging consumer and prospect.
The progam: A complex composed of three areas of supply, one that responds to the Spirit (the sacred), the Soul-mind (the school, educational) and Body (patios, coffee, activity rooms).
Architectonic Forms: I proposed a protagonic and sculptural piece that is the Temple, the rest of the recint was planted as more formal and sober pieces.